Toshiba To Push Blog Reviews To Prospective Customers

Interesting link from TechCruch. Apparently Toshiba is going to be using bloggers' reviews to help push products to mobile customers. Scan a bar code of a product into a cell phone via camera and the service will return how many favorable and negative blog reviews there may be floating around out there.

Considering that Toshbia certainly isn't in the forefront of responding to bloggers concerns about products and services this is some interesting news. Still very early, but I'm anxious to see how this might pan out. Or not.

Check out more here.

Comments

[Colin Walker]

Very interesting.

I wonder what sources they will use and how they will avoid disgruntled users from skewing the results.