Universal Dips Toes In DRM Free Music Pond
The Universal Music Group is going to test the market with DRM free songs and albums for a few months. The test is to see how it works on many levels. Maybe I'm just too much of a cynic, or maybe I just don't trust these companies, but it will be interesting to see if this isn't some sort of move in the on-line entertainment biz to prove that piracy can destroy profits.
Regardless of my cynicism, it will a test of wills, as I'm sure there will be those anxious to exploit the opening Universal provides.
Note that Universal will not be offering their catalog on iTunes during the trial, instead using other purveyors.
This will be more than interesting to follow.
