Doc Searls and Internet Nirvana

Doc Searls nails it in his post Go From Hell. In talking about marketing, advertising, Axes in Our Heads, and the myopic prism that we seem to view our on-line lives and futures through, he just flat out nails it.

All of us live a business world framed by the controlling ambitions of companies, rather than by the actual wants and needs of customers. Even when we study customer wants and needs, our perspective is anchored on the sell side. We ask “Which company (or product, or service) will serve them best?”, rather than “How can we as customers best express our wants and needs so that any seller can fill them?” The ironic distance between these two perspectives is deep and immense.

Go read the entire post and tell me you don't agree.