Twitter is starting to monetize by letting users get paid for advertising in their tweets. It is the beginning of the end. Oh, the end won’t come soon, and it won’t even look like an end. There will be an upswing. Twitter and people will make money and things will blossom. Then things will plateau. Then Twitter will become just like every other communications and entertainment medium. It will still exist, it may remain profitable, but it will lose its soul and everything it promised in the beginning will become a faded, jaded memory.
The above prophecy of Twitter isn’t hard to predict. It is the same path that every other entertainment medium has followed since the dawn of advertising. Yes, advertising is the way to make money, because apparently we’re all foolish enough to keep wanting to be manipulated. But like radio, broadcast TV, films, YouTube, DVD/Blueray discs, blogs, the Internet in general, newspapers, and your local church bulletin, everything that started out as a way to communicate and then looked at advertising as a way to monetize, the message gets lost in the money at some point.
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