The single use DVD story I linked to yesterday as a Stupid Idea, indeed is a stupid idea. It is also apparently yet another Internet hoax as described in this article by Ed Bott.
What does it say (even though the idea is a hoax), that these issues are so hot right now that some very respected folk picked up on the story and ran with it? (I'm excluding myself from the very respectable part) Hmmmmm? Some see it as the Internet echo chamber effect. Maybe it's because DRM and rights issues are too close to the surface and the idea isn't that far fetched. Just stupid.