Philips is apparently working on technology that will keep TV viewers from switching channels during a commerical break. Of course, this would also keep you from fast forwarding on your DVR as well, unless perhaps you pay a price to do so. Definitely a bad thing. What's next? Technology that straps you to your chair and forces you to sit through the commercial breaks. Give me a break. You'd think the very smart folks who think up advertising schemes would take the hint that no one wants to view the commercials and look at other methods.
Read about it here.
Via the J-Walk Blog
