Silly. Fun. Get loaded off your favorite Web 2.0 company.
Some examples:
Wikipedia
Take a drink for every article that seems to be of questionable accuracy.
My Space
Take a drink for every message you get from a blatantly obvious pornbot.
You Tube
Take a drink every time you see a video of a celebrity doing something embarrassing.
Here's the link to SciFi Tech for more.
Via Steve Rubel