Blogosphere In A Snit Over Pay Per Post

And speaking of the blogosphere, quite a few folks are in a snit over Pay Per Post. Pay Per Post is just that, bloggers are paid to post about a product or service. The catch that seems to have everyone's shorts in a jumble is that they don't need to disclose. Pete Wright is carrying the water on behalf of Pay Per Post and dueling with Jason Calacanis. It has been a wacky wrestling match to watch. I don't really have a position, other than to say, isn't this just the normal evolution of things?