If true, this takes the case for promotional stupidity. Apparently to promote a new PlayStation 3 game, God of War II, the promotional folks though it would be a good idea to slaughter a goat and asks the guests and members of the press to stick their hands in the carcass to eat some of the animal's offal. They pay somebody for this kind of idiocy? Oh, wait, these are the same folks who thought Root Kits were a good idea. And memory sticks.
Via The Daily Mail