Well, this ought to have an impact. Amazon.com is going to launch a DRM Free music store. A shot across Apple's bow? Not sure, but it certainly ought to shake things up. Yep the portability is going to be a key selling point. But I haven't seen prices yet and not all the labels have signed on yet. It will be interesting to see how this all shakes out. Let's hope it is a success. Rock and Roll.