So, Mark Cuban wants to do some revamping of the movie theatre going experience. He's going to jettison the arcades, and the traditional concession stand, in lieu of creating a better experience for adult customers. He's talking Hi-tech, couches and other seating arrangements, etc...
I've said it once, I'll say it again. When Hollywood makes better movies there won't be a problem getting folks into theatres.
Anybody out there ever go to see a movie because the lobby was cool? Just asking.