The hype is turning into mania, lines are starting at stores, Walt Mossberg has already reviewed the iPhone, and seems to find it to his liking. Pricing plans are being announced and yes, you've got to have a contract. You can also activate it at home as it now appears, so that you won't have to spend your holiday weekend standing in line.
Of course there is great fun to be had has well. John Dvorak is being cranky and wants to be awakened when the whole thing is over. And this site has come up with the iSmudginator, which lets you simulate getting all those greasy fingerprints all over the iPhone.
This is proving to be quite a show.