Yesterday's brilliant post by Doc Searls and all of the news swirling around Apple's iPhone locked vs unlocked stew, got me thinking a bit. Which is always a dangerous scenario.
Even with numerous accounts of user problems it is still far too early to know if Apple's public stance on how to deal with unlocked iPhones, (they'll break it) is going to hold any teeth or not. There are scattered reports of some Apple stores quietly restoring customers iPhones, and there are scattered reports of customers getting the "we told you so" routine. Engadget's summary sounds like early reporting from the front line of a major battle in the brick wars, more than concrete info.
The one thing that is certain about this: the landscape changed a bit in the battle for more user control. Apple may have been within its rights to do what it did. Even so, that may be in some conflict with what the law allows customers to do, (unlock a phone.) That's an age old story on many levels that has more to do with arrogance on the part of a company, and lemming like behavior on the part of the customer than it does with reality. Salon says if you care about your rights don't buy an iPhone.
Whether or not (we'll never know) it was an intentional strategy on Apple's part when the price drop fiasco hit to then offer a rebate, Jobs and company opened a door and empowered folks to think they have a voice in what goes on. Those voices aren't going to be easily silenced going forward, especially with the latest round of news coming so quickly. One customer has even filed a suit about the whole price drop mess.
No one at Apple (or AT&T) can be happy reading the press and and blogs right now. Trying to clamp down on adding applications and keeping users from doing what they want to do with a device is going to be an ongoing series of losing battles. But while the defenses get thrown up behind one-sided contracts of adhesion, this seems to be heading in the direction of speed limits, and some of the other wonderful absurdities and ironies we live with.
I was talking with a colleague who has an iPhone yesterday. He is deathly afraid to hook it up to iTunes. He hasn't unlocked his phone but he has added some third party apps. He says he is contemplating just leaving what he has on his phone and calling it a day. The take-away quote from that conversation is telling. He said, "Apple doesn't want me as a customer anymore. They enticed me to buy the razor, but I don't like how it feels when it cuts my throat."
Maybe it took such a high profile product and PR strategy and some very loud backfires to shake things up. I'm hoping the shaking keeps on going. We can all benefit it it does.
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