Well, pranking oneself is the same as rationalizing behavior to the point where you believe your own crap. Serious deflection, rejection, and projection going on in Brian Lam's post about Gizmodo's actions at CES. He should run for political office. What's funny is that Lam's Dali-esqe twisting, turning and posturing is turning himself and Gizmodo into exactly what the bad boys and girls of Gizmodo claim to rail against in the big bad world of corporate journalism. At least this prank is funny to watch.